- SnapSportz delivers a value added service to their customers and enables the resort to begin a one-to-one dialog with their clientele.
- This dialog has previously been limited to "season pass" holders. By implementing the SnapSportz service the resorts open a dialog with the other 90% of the customer base who have previously been invisible.
- The resort owner will gain unique insights into the usage of their service and be seen as entering the social graph of their users.
- User’s shared photographic experiences and commentary creates credible viral marketing for the Resort.